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Living Proof Rolls Out Restore Line

Reduces porosity of damaged hair by 100%, company says.

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By: TOM BRANNA

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Living Proof has rolled out Restore, designed to address the causes of dryness and damage, offering immediate and long-term benefits, without oils and silicones, according to Jon Flint, CEO and co-founder of Living Proof. According to Flint, oils and silicones mask dryness and damage under a heavy coating that weighs hair down, leaving hair feeling greasy and dirty, so you have to wash your hair over and over again. But washing again leads to more brushing and heat styling, so the cycle of dr...

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